How We Bring a Piece to You
We're a curated fashion-jewellery brand, not a factory — and we believe the care we put into selecting and checking every piece is a craft of its own.
Since 2010, Alankar has been a trusted name in Indore for fashion jewellery — chosen with an eye for design, checked with a jeweller's patience, and sent to you with genuine care.
From Selection to Doorstep
Five considered steps behind every Alankar piece.
Curated Selection
We source from skilled makers and study each design closely — its proportions, finish, and detailing — selecting only the pieces that meet the Alankar look. Trend-aware, but never throwaway.
Careful Quality Checks
Before anything reaches our catalogue, we inspect for finish, clasps, stone setting, and plating evenness. Pieces that don't pass simply don't make it to you.
The Alankar Touch
Each order is paired with our own branded box and soft pouch, and a final once-over by hand — small touches that turn a purchase into something that feels considered and gift-ready.
Packed & Dispatched
We pack securely, insure the parcel, and hand it to trusted couriers — with tracking sent straight to you, usually within one to two days of your order.
Care That Continues
Our relationship doesn't end at delivery. From sizing help to easy returns and after-sale questions, our Indore team stays just a message away.
Our Promise
The principles behind how we choose and serve.
Design First
We choose pieces for how they look and feel when worn — beauty and wearability over fleeting fads.
Honest by Nature
We're upfront that this is artificial jewellery — beautiful, accessible, and exactly what it claims to be.
Checked, Not Assumed
Every piece is inspected before it's listed and again before it ships — quality you can count on.
Where our pieces come from
Alankar is a fashion-jewellery brand, not a manufacturer. We work with trusted makers to source designs, then curate, quality-check, brand, and stand behind every piece we sell. We think that honesty is part of what makes us worth trusting. Curious about a specific design? Just ask us.
Our Own Manufacturing Unit — Coming Soon
We're growing. Alankar is working towards its very own production facility in Indore — a step that will let us craft more of our pieces in-house, with even closer control over design and quality. We'll share the journey as it unfolds.
Explore the collection
Every piece you see has been chosen and checked with the same care described above.
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