Giving Back, Rooted Deep
We're honest about what we are — a fashion-jewellery brand. So rather than make claims about our products, we choose to give back in a way that's real, measurable, and good for the air we all breathe.
Small business, real commitment — for every season of growth, we plant trees that clean the air for years to come.
100 Trees, Every Six Months
Twice a year, Alankar plants 100 air-purifying trees — and as our team grows, so does the number we plant. These aren't ornamental; they're chosen as hardy, native species that clean the air and give back to the land for decades.
A Tree in Your Name
We're about to make it personal. Very soon, every purchase you make will plant a real tree — tagged with your name — so a living part of you grows and cleans the air for years to come. Your jewellery, and your own little tree.
Launching this seasonTrees That Breathe Life
Native species chosen for the air, not for show.
Neem
A hardy Indian native that releases oxygen generously and is known for purifying the air around it through day and night.
Peepal
Revered across India and remarkable for giving off oxygen for long hours — a true lung for any neighbourhood it shades.
Banyan
India's mighty national tree, spreading wide to shelter life beneath it and filter the air across a generous canopy.
From a Sale to a Sapling
A simple, ongoing commitment — not a one-time gesture.
We Set Aside
A portion of what we earn each season is committed to the Alankar Roots planting drive — built into how we run, not an afterthought.
We Plant
Every six months, 100 native air-purifying saplings go into the ground in and around our home region of Indore.
We Grow It
As our team and business grow, we increase how many we plant — so doing better as a brand means doing more for the air.
An Honest Promise
We don't claim our jewellery is "green" — it's fashion jewellery, and we'd rather be truthful than trendy. What we can promise is a real, growing contribution to cleaner air, made on a schedule we hold ourselves to.
Growing With You
Every order you place helps this little forest grow. As the Alankar family expands — our team, our customers, our reach — the canopy we plant expands right along with it.
Watch our forest grow
We share photos and updates from each planting drive on our social channels — so you can see exactly where your support takes root. Follow along on Instagram to see the saplings we plant each season.
Shop, and help us plant
Every Alankar piece you choose adds to a greener, cleaner tomorrow — one tree at a time.
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