SINCE 2016
Stories worn close to the heart.
Fifteen years of handcrafted jewellery from our atelier in Indore.
THE BEGINNING
A small atelier with a large ambition.
THE ATELIER
Crafted in Indore, made for the world.
THE CRAFT
From sketch to finished piece.
Four deliberate steps. Each handled by an artisan who has perfected their craft over years.
STEP ONE
Design
Every piece begins with a sketch — drawn by hand, refined over weeks, often inspired by temple architecture, royal jewellery, or the quiet beauty of nature.
STEP TWO
Cast
The design is cast in premium zinc alloy using the lost-wax technique — a method passed down through generations of Indian jewellers.
STEP THREE
Plate
Each piece is electroplated with 22K gold in seven careful layers — our proprietary process that creates the depth and shine of real gold.
STEP FOUR
Finish
An anti-tarnish coating is applied, stones are set by hand, and every piece is inspected, polished, and signed before it leaves our atelier.
WHAT WE STAND FOR
Three principles, uncompromised.
These aren't slogans — they are the standards we hold ourselves to with every piece we ship.
Heritage honored
Every design draws from centuries of Indian jewellery tradition.
Craft over speed
We do not mass-produce. Each piece is finished by hand.
Built to last
Our 7-layer anti-tarnish process means your piece keeps its shine for years.
A WORD FROM OUR FOUNDER
"When I began Alankar, I wanted to make pieces my own mother would wear without thinking about them. That has not changed.
FEATURED IN
In good company.
Vogue India
"A jewellery brand redefining everyday luxury."
Femina
"Heirloom-worthy craftsmanship at accessible prices."
Harper's Bazaar
"The new generation of Indian fashion jewellery."
Brides Today
"A bridal essential, beautifully made."
EXPLORE THE COLLECTION
Find a piece made for you.
Browse our handcrafted necklaces, earrings, and bridal sets.
VISIT THE ATELIER
Come see how it's made.
Alankar Jewellers, Indore, Madhya Pradesh. By appointment only.