At Alankar Jewellers, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase with us.

By accessing our website or placing an order, you agree to the terms described in this Privacy Policy. Please read it carefully. If you do not agree with any part of this policy, please discontinue use of our website.

Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

Personal Information You Provide:

• Name, email address, phone number, and shipping/billing address
• Payment information (processed securely via our payment processors; we do not store card details)
• Account credentials if you create an account with us
• Order history and transaction data
• Communications you send us, including enquiries and support requests
• Information submitted through our contact or custom order forms

Information Collected Automatically:

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and browsing behaviour on our site
• Device identifiers and referring URLs
• Cookie data and similar tracking technologies (see our Cookies section)

How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfil your orders, including shipping and payment confirmation
• To communicate with you about your orders, returns, and enquiries
• To send order confirmations, invoices, and tracking information
• To personalise your shopping experience and show relevant products
• To send you promotional emails and offers (with your consent — you may opt out at any time)
• To improve our website, products, and customer service
• To detect, prevent, and address fraud, abuse, and security issues
• To comply with applicable laws and regulations, including the IT Act, 2000 and DPDP Act, 2023

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We share data with trusted partners who assist us in operating our website and fulfilling orders — such as payment processors (Razorpay, Stripe), shipping carriers, and email service providers
• Legal Requirements: We may disclose information if required by law, court order, or government authority
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• With Your Consent: We may share information for any other purpose with your explicit consent

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small files placed on your device that help us remember your preferences and understand how you use our site.

• Essential Cookies: Required for the website to function, including cart management and secure checkout
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
• Preference Cookies: Remember your settings and preferences for a personalised experience

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

Data Security

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

• All data transmissions are encrypted using SSL/TLS technology (HTTPS)
• Payment information is processed through PCI-DSS compliant payment processors
• Access to personal data is restricted to authorised personnel only
• We regularly review and update our security practices

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, and you share information at your own risk.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specifically:

• Order and transaction data is retained for 7 years for tax and accounting purposes
• Account information is retained for the duration of your active account
• Marketing preferences are retained until you unsubscribe or request deletion
• Communication records are retained for up to 3 years

When your data is no longer required, we securely delete or anonymise it.

Your Rights

Under applicable data protection laws, including India's Digital Personal Data Protection Act, 2023, you have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data, subject to legal requirements
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time
• Right to Grievance Redressal: Lodge a complaint with our Data Protection Officer
• Right to Nominate: Nominate another individual to exercise rights on your behalf in the event of your incapacity or death

To exercise any of these rights, please contact us at the email address provided at the end of this policy. We will respond to your request within 30 days.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms and payment processors. These websites have their own privacy policies, and we have no responsibility or liability for their content or activities. We encourage you to review the privacy policy of every website you visit.

Children's Privacy

Our website is not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to remove such information from our records.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

• Email: info@artificialjewellers.com
• Business Name: Alankar Jewellers
• Address: B-10 Silicon City, Tulsi Parisar, Indore (M.P.) – 452012
• Phone: +91 88188-18880